In this lesson we are going to take a look inside our own selves. You want to identify your strength points, your true skills and abilities, the reasons why you started this whole journey on YouTube to become a video star. I like to call these my “Awesome Points”.
It is very important for you to take just a little bit of your time to write your APs down and to make sure to always keep them in sight. For instance, go ahead and stick them next to your computer’s screen on a post-it note.
Make a list of 5 and only 5 things that set you apart from the rest. Why are you better than the other people doing the same thing on YouTube? What can those hungry viewers get from you that they won’t be able to find anywhere else?
Ask yourself these two important questions:
- Why are you the real deal?
- What makes you unique?
You can probably make a big list of things but I want you to stick to just the top 5 and make them very specific, not just vague affirmations. These would be 5 specific things from which your audience can directly benefit from by simply watching your videos.
These Awesome Points are going to become your strongest pillars, secure and solid rocks that you can, and must, hold on to whenever you decide to create and deliver a new video to your subscribers.
“Always stay true to yourself.”
I’ve already told you about the importance of knowing who you are talking to but most important is knowing who you are, where do you come from and where do you see yourself in the future.
This last one is perhaps the most important one because on the Internet and especially on YouTube, nobody cares about where you come from. Moreover, knowing that you can change who you are every day (at least through the character that represents you, the shining star deep inside of you) the only thing that matters is setting your mind to a positive thinking.
You must act as a celebrity in order to eventually become one. You must, at least, train on how to become one, such that when you reach stardom, you are ready for it.
If you don’t believe in yourself, let me tell you something, you are NEVER going to convince them otherwise.
“Start by defining your APs”…
Later in this course I’ll dedicate a few words to show you how to use a positive mindset to engage your audience. This is one of the key factors to nailing a good performance. I know it works because I do magic, mentalism and a bunch of other jedi mind tricks.
You’d be surprised by the amount of things that you can achieve just by setting your mind in the right direction… I’m not talking about weird smoky New Age stuff but crowd management, customer seduction and attention keeping techniques.
But anyway, for now, just write down your 5 Awesome Points. Choose wisely.
Until next time, when we are going to really talk about practical changes that you can instantly implement on your channel to make the most out of the random views you get on your videos.
You are going to love them just as much as those free YouTube views that I sent you !
Have fun and keep rocking!
If you missed Lesson 1 you can read it here: The Avatar Principle – Understand your Subscribers
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