I’ve just stumbled upon this guest post on cnet from Kevin Yen, director of strategic partnerships for YouTube.
Kevin talks about the present and future of the YouTube Partners program and how the Top YouTube Stars are making a living out of online video on YouTube.
Big shouts to individuals like Figglehorn, Shane Dawson and Phil DeFranco and also companies like Machinima, Next New Networks, and Demand Media.
“They are not only the actors and stars of their show, but they are the producers, the copy editors, and cinematographers; they work to market themselves, close advertising deals, and sometimes employ a team to support and promote them. They seek film projects, and engage brands and even traditional networks to potentially act as a distributor. After all, being able to directly reach an audience of 30 million 15-year-olds is clearly a channel many advertisers and established media would pay good money to connect with.”
New media’s emerging creative class isn’t lucky; it’s just damn smart and hard-working.
Some YouTubers in 2010 will make seven-figure incomes.
There is money in the online video industry, and it’s waiting for you.
You can read the full post here: YouTube and the new creative class
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