I know you are tired of theory and stupid exercises so let’s start to implement practical stuff that works, right now. But first I want you to understand something:
Ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources.
In other words, leverage is an advantageous-condition of having a relatively small amount of cost yield a relatively high level of returns. Thus,
“doing a lot with a little”
The Easiest Trick in the World to Double your YouTube Subscribers
I LOVE YouTube. They make it so easy for us to become popular but since we are so damn lazy we never end up using it to it’s full potential. I’m talking about a particular feature that you probably don’t use, or at least you are not using it as you should. It’s called “Other Channels”.
This little box allows you to display “up to 16 destination channels in the order you would like them to be shown in your channel.”
That’s not the best thing.
You might think that nobody will go to your channel, scroll down to that box, see who you recommend, click on their display picture and then click again to subscribe to them. And you are right when you think that. Nobody will do that.
However, there is something that makes it really awesome: Every time someone subscribes to your channel, YouTube will recommend them to also subscribe to your “Other Channels” by showing them a list of already checked items (your other channels) that they might want to subscribe to.
It’s like YouTube telling them…
Hey, before you walk away just say yes and I’ll give you access to more awesome content for free. Just say yes and you are in!
So how do you use this to double your subscribers?
You guessed it right, simply sign up for a new YouTube account with a new email address, link them with the “Other Channels” and everytime you win a new subscriber it will count as two, as simple as that.
Ok, there is a catch…
I’ve got a lot of emails from people interested in making money with their YouTube videos. Some pople want to become a partner to enable revenue sharing with Google Adsense for videos, others just want to purchase one of those cool new Flip Slide HD pocket cameras to shoot videos in high definition, other people wan’t the money to promote their videos and get more exposure… And I’m going to teach you how to do it.
Hey! This is not doubling my subscribers!
For what it’s worth IT IS. If you start with 20 subscribers and in one year you reach, let’s say 900, and some company wants you to review a product or post a demo / trailer / teaser / unboxing video / interview / promo … To their eyes you just have 900 subscribers.
But, if you use this little trick you’ve just learned, once you hit 900 people you will infact have a base of 1800 subscribers. (two accounts with 900 subscribers each)
Now tell me, which option do you think is more appealing to the company willing to pay you for your advertisement services?
Ok, I got it but… Do people really use this?
People actually CHARGE for this. If you have millions of subscribers you can set a price to having a spot in your Other Channels’ list.
Just think about it…
Here is an example of a “top” YouTube user using this technique to attract more views and subscribers to his YouTube channels:
His two YouTube channels, ShaneDawsonTV and ShaneDawsonTV2, are the fourth- and ninth- most subscribed of all time, according to YouTube.
Did he build the second channel from scratch? The answer is no. He used leverage.
Disclaimer time!: With this example I’m not saying Mr. Shane Dawson is charging people on his list to show up as a related channel. Just think about how much YOU could charge if you were in front of such a huge audience…
Don’t know what to use your secondary channel for? Here are some ideas.
Do you have more ideas? Leave a comment below.
Enjoy your new toy,
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