“This is a guest post by my friend Casey Zeman”
So I was doing “Keyword” research on a video that I was uploading to YouTube (whatever that means), and I went into YouTube’s Keyword Tool to start looking for keywords to best optimize my video.
Keyword analysis is somewhat a nebulous thing for a lot of people. Myself included.
What the heck is a keyword?
What does it sound like to you? A keyword is a word that is key to whatever content you are creating. For instance if you are creating a video about Bunnies swimming, then the keywords would have to do with Bunnies Swimming. But is that it?
Well, yes and no.
There are many people who go deep into Keyword Mad Scientist Mode. They don’t sleep, bathe, eat or anything else but lock them selves in a room believing that they are cracking “THE CODE” to keyword analysis.
Really just wasting precious time.
This is what I call extreme overkill…a version of analysis of paralysis.
However, on the latter end, there are people who UNDERKILL. This is where you really don’t offer enough keywords for the content or go completely unrelated to the content in terms of keyword placement.
For instance, the Bunnie’s Swimming video is tagged with “Make Money Online”.
Clearly those two things have a ton in common… NOT.
So what is the best solution for keyword optimization?
Google and YouTube both have keyword tools. I discovered, kind of on accident that just because a video is keyword optimized for YouTube doesn’t mean that it is optimized for Google… and Vice Versa.
Can your video get low searches on YouTube but still get to the First Page of GOOGLE?
I decided to answer this question for you:
I have set up The “Google vs. YouTube CAGE MATCH” Webinar (Don King Style) in regards to keyword optimization for VIDEO.
This free webinar will be held on Saturday the 26th of February, 2011.
It is an hour long all about how to best optimize your YouTube videos depending on what you are trying to accomplish.
If you want in just register at gotomeeting here: https://www1.gotomeeting.com/register/501344408
Incoming search terms:
- youtube keyword tool
- google keyword tool